Exhibitions Industry Reveals New Strategic Initiatives for Next Phase of Exhibitions Mean Business Campaign
December 12, 2014 08:15 AM Eastern Time
DALLAS–(EON: Enhanced Online News)–The International Association of Exhibitions and Events™ (IAEE) has launched the next phase of the “Exhibitions Mean Business” campaign and unveiled new strategic initiatives designed to promote and advocate on behalf of the exhibitions and events industry.
The Exhibitions Means Business campaign builds on progress made over the last three years communicating the value of face-to-face events to key audiences, such as entrepreneurs and marketers. Since its launch in December 2011, the campaign has secured coverage in more than 2,100 stories reaching over 285 million people. With this new phase, a new set of strategic objectives will be launched that take efforts further by including targeted public advocacy activities, international visibility efforts and the creation of unique programs that engage tomorrow’s workforce and the audiences that influence them.
Exhibitions Mean Business will also continue to drive many of the activities that have been part of the campaign to date, including Exhibitions Day, an industry-wide effort to engage policymakers on Capitol Hill. The event, which will be held on June 9, 2015 in Washington, D.C., will once again establish a direct line of communication with policymakers to discuss the impact of the exhibitions and events industry on the economy, as well as how select regulatory decisions impact the industry’s ability to make these positive economic contributions.
“The progress this campaign has made over the last three years has been very impressive. Positive media about our industry has hit audiences as close as Los Angeles to as far away as Taiwan,” said IAEE Chairperson Megan Tanel. “There is no time to rest on our laurels. The Exhibitions Mean Business team is dedicated to advocating for this industry and the thousands of individuals who make up this sector. We’re poised to continue championing what exhibitions and events can do well into the future with the goals set out in this next phase of our campaign.”
The launch was announced during IAEE’s annual conference, Expo! Expo!, and marked the start of a larger fundraising initiative to carry the Exhibitions Mean Business campaign through 2018. With a total funds goal of $1.2 million, campaign supporters had already raised $200,000 by the launch announcement.
The Exhibitions Mean Business campaign will continue to be led by global public relations firm, Edelman, in collaboration with a coalition of industry representatives. For more information on the campaign and the industry’s efforts to elevate and fortify its reputation as the best means of bringing business, opportunity and education together, please visit:http://exhibitionsmeanbusiness.org and follow the campaign on Twitter at @Exhibitsmeanbiz.
To date, campaign contributions have been made by:
- Association of Equipment Manufacturers
- Consumer Electronics Association / Consumer Electronics Show
- Dallas CVB
- Exhibit Designers and Producers Association (EDPA)
- Exhibit Surveys
- Exhibition Services and Contractors Association (ESCA)
- Global Experience Specialists | GES
- International Association of Venue Management (IAVM)
- Louisville CVB
- mdg (Marketing Design Group)
- National Automobile Dealers Association
- New Orleans CVB
- New Orleans Morial Convention Center
- PACK Expo
- Shot Show
- International Association of Amusement Parks and Attractions (IAAPA)
- Toy Industry Association
- Wyndham Jade
About Exhibitions Mean Business
Established in 2011, the public relations campaign was created to unify the exhibitions and events industry and advocate the long-term benefits of face-to-face connections to business growth and development. Driven by members of the industry, the campaign’s sponsors include professional associations, venues and convention centers, exhibitions-focused service providers, convention and visitors bureaus and other travel and tourism organizations. The goal of Exhibitions Mean Business is to give a collective voice to the exhibitions and events industry in order to more effectively educate and inform media and other business influencers and promote the power of face-to-face events.
Accompanying video: https://www.youtube.com/watch?v=iGgqidax3KU