• #HeresWhy Q&A: Maxx Lebiecki

    In our next installment of our #HeresWhy industry Q&A sessions, we interviewed Maxx Lebiecki, Account Executive with the Association of Equipment Manufacturers and IAEE 20 Under 30 recipient:

    How did you get involved in the tradeshow industry?

    In college I studied public relations, where I first got into event planning and related subjects. My first role with AEM as an intern is what opened my eyes to the exhibitions industry. As an intern, I didn’t have a lot of experience but I got my feet wet by working in the marketing department on CONEXPO-CON/AGG 2014. With that being the largest construction show in the western hemisphere, it was a lot to learn in a short amount of time.

    After my internship, I was offered a fulltime position – working again on our largest trade show, among other domestic and international trade shows. It really wasn’t until after I started working for AEM that I truly realized my passion for working in events. This is such a great industry to work in, and I really enjoy and love working with people who are passionate about what they do.


    Why would you encourage people to pursue a career in the exhibitions industry?

    The passion of the industry and the relationships you build are unlike anything else that I’ve experienced. The relationships you make aren’t limited to inside the events industry either. For example, if you’re looking to learn about a certain market or certain area of a market, tradeshows are a great way to get connected, learn and get a 360-degree view no matter what industry you’re interested in.


    Why do you participate in trade shows? What value do they have?

    We produce tradeshows because getting that face-to-face interaction is vitally important for our association members.

    When it comes to the value of the shows we put on, many parts play a factor – the quality of attendance, space size and exhibitors, customer service and tools to help exhibitors and attendees most effectively connect to do business as well as industry networking are important to us. Education is also a big driver as to why many of our attendees participate.


    What new or exciting development are you currently working on for your organization/company?

    This year, AEM unveiled the Tech Experience at CONEXPO-CON/AGG 2017, which focused on the future of the construction industry, highlighting the jobsite, infrastructure and workforce development. AEM took the initiative to concentrate on what’s next in terms of technology and information, and how this integration is probably going to occur much sooner than most people think. Our slogan for CONEXPO-CON/AGG 2017 was “Imagine What’s Next,” and I’m very excited about all of the new technology that AEM has helped to showcase in the Tech Experience area.


    Are there any hot topics right now you see impacting the trade show industry that people need to be aware of?               

    An ongoing topic I’ve seen is the adoption of technology information and how we use it. The information is already there, but now the conversation is turning to how do we use it most efficiently. This is going to ramp up in the very near future and is going to largely impact all industries. As more individuals fully understand how to effectively manage and use data and information to increase ROI for trade shows, we’ll see a big disruption in a positive way.


    What are you most proud of in your career? (A choice, a milestone, an achievement, recognition, etc.)

    In addition to being named one of IAEE’s top 20 under 30 for 2016, I am most proud to be a part of an incredible AEM team that creates quality events for our members and our industry of equipment manufacturers. I take pride in being a part of a hard-working team that helps our members improve their business and make a positive change and positive impact in the industry.


    How do you see yourself progressing and growing in the industry? What are your goals?

    Ultimately, my goal is to always improve and make things better for those around me while taking advantage of the opportunities that come up along the way. I value networking, connections and relationships with those who will allow me to continuously grow and succeed the industry and my own career.

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