#HeresWhy Q&A: Abby Eastman
In our next installment of our #HeresWhy industry Q&A sessions, we interviewed Abby Eastman, Meetings Coordinator, International Sign Association and IAEE 20 Under 30 recipient. Abby shared how she got started with exhibitions and events and why she would encourage others to pursue a career within the industry.
How did you get started in the events and exhibitions industry?
I started out as a communications major at Virginia Tech. I was always involved with events in college and ended up minoring in event management. I helped with my sorority’s event planning and joined the class of 2013 Leadership team, where I was in charge of the Ring Dance Banquet, an important tradition at Virginia Tech. Right after graduation, I worked as an Event Service Manager at the Washington Hilton. Then I moved from the hotel side of things to meetings coordinator at ISA.
Why do you attend events?
Events allow me to connect with vendors and other people in the industry that I may not have seen since the previous year. Education is one of the other main reasons my coworkers and I attend. We enjoy going to educational sessions and learning about new trends in the industry and up-and-coming technology.
How do you measure your trade show success?
We measure our tradeshow success by gauging attendee involvement, and success of the show by our exhibitors. We want our attendees and exhibitors to have valuable connections and if that happens then we consider the show a success.
How can the industry better promote/support itself?
I’m passionate about new technology and signage, and I think sometimes these industry conversations are a bit delayed. So I’d really like to see the industry start talking about new technology right when it comes out.
Additionally, promoting shows like Expo! Expo! at other big events around the country such as the Destination Showcase could increase awareness and show participation.
What new or exciting developments are you currently working on?
I’m working on my CMP right now. I applied a few weeks ago and will be taking the exam in May. I also just joined the DC IAEE Chapter and their new volunteer committee. We’ll be doing fundraising efforts and planning events for Friends of Guest House, which helps post-incarceration women successfully reenter the DC community. I’m really excited to get more involved, and we’ll hopefully grow the volunteer efforts we’re starting.
What about the exhibitions and event industry is important to you?
Events are what bring people together. I think it is so important that these events create memorable experiences and connections for attendees. Discovering new and innovative ways to create those fun experiences is what it is all about. Whether it’s through the food, entertainment, education events, or networking events-it’s all about leaving a lasting impression. A takeaway that that individual can use in their work, or their next event.
Would you encourage people to pursue a career in this industry? Why?
100% yes. Anyone would be happy in this industry! The people are so welcoming and helpful. If anyone is ever interested in joining the industry, this is the perfect place to start a career and definitely has longevity. You make so many connections you wouldn’t normally make by going to these events. I see myself staying in this industry for a long time.
Trump’s Travel Ban Hits Close to Home for Corporate Travelers
IMAGE: The International Studies Associations’s annual convention in Atlanta in 2016. // Rob Cohen
Mark A. Boyer, executive director of the International Studies Association, would ordinarily spend this week pulling together the final details for his group’s annual convention, which usually draws about 6,500 social scientists and academics and kicks off in two weeks in Baltimore.
But this is not an ordinary year.
The Trump administration’s executive order on Jan. 27 barring citizens of seven Muslim-majority nations from entering the United States has had diplomatic and legal reverberations. But the order hit much closer to home for the professionals who oversee and coordinate everything from small board meetings to huge conventions in the increasingly global business of corporate travel.
“An enormous number of the attendees at our convention are coming from outside North America,” Mr. Boyer said. “That obviously raises a lot of implications.”
Although a firm number will not be clear until the days immediately before the event, Mr. Boyer said, he estimated that 100 or more attendees might decide not to attend. “We’re really just trying to get a handle on that now, given that nobody is certain how this is going to be implemented,” he said. “But I think there are a lot of other folks who are backing out out of fear.”
The annual convention, he said, “is one of the three major revenue generators” for his association. He estimated that, “at minimum, we’re in jeopardy of a quarter to half a million dollars, and when we have only a $2.7 million budget, that’s a big hit.”
Similar tales of disruption are being told across the country, though for now the order has been temporarily stayed by a federal judge. A quick survey by the Association of Corporate Travel Executives, conducted three days after the executive order was issued, found that the repercussions in the business travel community were swift. Nearly four in 10 executives said the travel ban would curtail their company’s business travel.
“People like certainty, travelers like certainty, companies like certainty,” said Greeley Koch, the group’s executive director. In the absence of that, he said, “they’ll just err on the side of caution and not take the trip.”
Steve Rudner, founder and managing partner at Rudner Law Offices, a firm that represents hotels, said that one corporate group of about 40 scheduled to arrive last Friday at a Florida hotel he represents canceled at the last minute over concerns that the company’s chief executive, a Canadian resident with dual Canadian-Iranian citizenship, would not be able to enter the United States.
“Anytime, as a country, we throw up a sign that says certain people are not welcome, certain people will be detained or denied entry, there are many groups who will not want to risk denial of entry,” Mr. Rudner said. He estimated the group could forfeit as much as $58,000 because of the last-minute cancellation. “Many groups will just look to move the meeting elsewhere,” he added.
Michael W. McCormick, executive director and chief operating officer of the Global Business Travel Association, offered a similar prediction. “You’re dealing with a perception and whether people are going to postpone that trip or find another way in the near term to accomplish their business,” he said.
A member survey conducted online early last week found that nearly a third of travel managers said their companies were cutting back on business travel in the immediate aftermath of the order. More than half expressed worry that there would be uncertainty in the future about whether a green card or approved visa would be considered valid for entry to the United States, and more than one in four predicted that the executive order would lead to a long-term reduction in business travel.
“That’s a concern — you start talking about that impact,” Mr. McCormick said. “What we’re seeing from companies is that there will be a short- and long-term impact and reduction in business travel.”
For many meeting and convention organizers, the long lead time they need for planning means that even events not taking place for months are stuck in a holding pattern.
Debbie Baker, owner of an independent meeting planning company, said she was waiting to sign hotel contracts for a Las Vegas meeting scheduled for the fall. The client, a mining and generating company, has about 20 percent of its attendees coming from overseas. “Because they have offices in every country, they have V.P.s in every country as well,” she said.
Ms. Baker said she was worried that she could lose the client’s business entirely. “If they canceled the meeting, it would be an astronomical amount of money I’d lose,” she said. “They might decide to hold it in Saudi Arabia or someplace like that, in which case I would lose the whole meeting.”
The big question is what happens next. “As we talk about the economy and creating jobs, the last thing you want to do is put something in place that has the tendency to reduce travel,” Mr. Koch said.