• Marketing Design Group | MDG

    Industry Leaders Recap Expo! Expo!

    Originally published in mdg’s newsletter.

    Each year, mdg asks its employees, clients and friends what they learned, discovered and/or enjoyed about Expo! Expo!, the International Association of Exhibitions and Events’ annual meeting. This year was no exception…


    “Expo! Expo! continues to evolve and adapt to the changing landscape of the event industry. Vikram Mansharamani’s recommendation resonated with me – to consider new talent from outside the industry as a way to further develop the breadth of experience on your team and potentially enhance decision-making at all levels of the organization. Also, Jochen Witt’s assessment of Millennials held a lot of truth – they really aren’t much different than older generations were at that age, they are simply younger and thus less experienced. In 20 years, Millennials will probably judge the next generation the way older generations tend to judge them.

    Brad Williams
    Vice President, Marketing and Business Development
    SPI: The Plastics Industry Trade Association

    Brad Williams Continue Reading

  • #HeresWhy: The Genuine Industry

    By: Terence Donnelly

    Originally published on www.terencedonnelly.com 

    I am privileged to interact with many professionals from various industries. I have actually “seen it all” through being in this industry for over 30 years.. And this helps me with my next statement. The meetings industry is the most genuine industry that I have ever been associated with. OK, stop freaking out! I am not saying that other industries are dishonest or ingenuine. However, I can honestly say that “per capita” within our industry, we are more genuine and honest than others. Why? Because if you are NOT, you will be sniffed out and not last. Dishonest folks do not last in our industry.

    Personally, I am involved in the trade show industry. What I love about trade shows is that they enhance the traditional ‘markets’ that most folks are familiar with. When it comes down to transacting commerce, it does not get any better than face to face. Woot!

    I recently shared my thoughts with PCMA (Professional Convention Management Association) relating trends in trade shows. Click here for that article.

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