• #HeresWhy I Love the Events and Trade Show Industry

    By: Paige Cardwell, President of CSG Creative

    I will never forget my first trade show.

    After 2 years doing my dream job as a buyer for Saks Fifth Avenue, I found myself in a love-hate relationship with New York City and moved to a town that met my new criteria: A suburban lifestyle in a metropolitan area.  Hello, DC!

    The good news: I was able to transfer with Saks from NYC to their Chevy Chase store.  The bad news: the only chance for advancement was if someone retired (or um, became eligible for an obituary?) Before this pulled me over to the dark side, I took notice of the chatter from part-time employees about their fun “day jobs” doing meeting planning and trade shows, and working for associations. Heck, I planned all of the social outings for my friends and myself, surely I could plan a meeting!

    Little did I know…

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  • Marketing Design Group | MDG

    Industry Leaders Recap Expo! Expo!

    Originally published in mdg’s newsletter.

    Each year, mdg asks its employees, clients and friends what they learned, discovered and/or enjoyed about Expo! Expo!, the International Association of Exhibitions and Events’ annual meeting. This year was no exception…

    “Expo! Expo! continues to evolve and adapt to the changing landscape of the event industry. Vikram Mansharamani’s recommendation resonated with me – to consider new talent from outside the industry as a way to further develop the breadth of experience on your team and potentially enhance decision-making at all levels of the organization. Also, Jochen Witt’s assessment of Millennials held a lot of truth – they really aren’t much different than older generations were at that age, they are simply younger and thus less experienced. In 20 years, Millennials will probably judge the next generation the way older generations tend to judge them.

    Brad Williams
    Vice President, Marketing and Business Development
    SPI: The Plastics Industry Trade Association

    Brad Williams Continue Reading

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