• $71 Billion in GDP Represented on Capitol Hill as Exhibitions Industry Hosts Second Annual Exhibitions Day

    DALLAS–The Exhibitions Mean Business campaign will host its second annual Exhibitions Day on Capitol Hill June 8-9 to continue dialogue around key issues that threaten the industry’s $71.3 billion contribution to the U.S. GDP.

    Exhibitions Day 2015 was established to serve as a platform to engage in uninterrupted, one-on-one dialogue with members of Congress. With nearly 69 million attendees and two million exhibiting organizations participating in face-to-face events last year alone, the economic power of exhibitions and events has a considerable role in communities and markets across the country.

    Exhibitions Day attendees will meet with U.S. representatives to raise awareness about the exhibitions and events industry among government and other influential audiences; educate our nation’s leaders about the value and impact of exhibitions and events on cities and communities; and help government officials to be more cognizant of the industry and its relation to their work.

    “We had a very successful inaugural event in 2014 and we want to continue to foster relationships and build awareness among federal legislators and other government officials to ensure that the issues that impact us, and as a result, impact the economic revenue generated in markets across the country, are addressed,” said David DuBois, CMP, CAE, FASAE, CTA, CEO of the International Association of Exhibitions and Events (IAEE).

    Key issues to be discussed this year include:

    • Garnering support for the Jobs Originated through Launching Travel (JOLT) Act, a bipartisan effort to take specific steps, such as reforming the nation’s Visa Waiver Program (VWP), to increase international travel to the United States. Changes enacted through the JOLT Act are projected to help bring nearly 100 million visitors to the United States, create one million jobs and generate as much as $859 billion in revenue by 2020.
    • Addressing efforts by American, Delta and United airlines to nullify Open Skies agreements and freeze new routes for three international carriers. The legacy U.S. carriers allege that Emirates, Etihad and Qatar Airways have violated Open Skies agreements by accepting subsidies from their governments. The truth is virtually all global carriers, including those in the U.S., have accepted financial or regulatory subsidies from their governments. Open Skies agreements have positively impacted international aviation and travel, increased international air service, reduced air fare and encouraged millions of people to travel both nationally and internationally for leisure and business. Any action taken against the spirit of this policy would be detrimental to multiple facets of the U.S. economy, including the exhibitions and events industry.
    • Garnering support to re-establish the Travel Promotion Authority (TPA) to help ensure a rules-based system for two-way trade and that American workers and businesses—including America’s travel businesses—get the best deal out of new trade agreements. Expanded trade increases travel’s contribution to the economy by increasing travel to the United States, directly supporting American jobs, reducing the trade deficit and greatly contributing to U.S. exports, and ultimately benefiting the exhibitions and events industry.
    • Raising awareness about the importance of government employee participation at events, which is undeniably valuable to both attendees and exhibitors. Attendance at exhibitions and other face-to-face events is what fosters the development of effective regulation, contributes to innovation that drives economic growth, and provides unique learning and training opportunities for government employees. Additionally, exhibitions are the exact place where government agencies find the qualified contractors needed to help take on the numerous projects they need completed.

    “As a member of the exhibitions and events industry, we strongly support Exhibitions Day and the topics being addressed on Capitol Hill,” said Megan Tanel, Vice President of Exhibitions & Events for the Association of Equipment Manufacturers (AEM) and 2015 IAEE Chairperson of the Board. “It is vital that matters pertaining to international and government travel are addressed, and that we continue to have an avenue to discuss issues with our lawmakers that can help foster growth within our industry while also supporting local and national economies with the large impact that exhibitions and events provide.”

    For more information about Exhibitions Day or information related to the exhibitions and events industry, please visit www.exhibitionsmeanbusiness.com. Follow us on Twitter @ExhibitsMeanBiz for commentary and news surrounding Exhibitions Day.

    Exhibitions Day Logo

    About Exhibitions Mean Business

    Established in 2011, Exhibitions Mean Business (EMB) was created to unify and give a collective voice to the exhibitions and events industry and better advocate the benefits of face-to-face meetings to business growth and economic development. Driven by members of the industry, including professional associations, venue and convention center operators, exhibitions-focused service providers, convention and visitors bureaus and other travel and tourism organizations, EMB promotes the values of the industry through strategic advocacy campaigns, media relations efforts and stakeholder engagement initiatives.

    Contacts

    Edelman on behalf of Exhibitions Mean Business
    David Bott, +1-214-443-7590
    David.Bott@edelman.com

  • Exhibitions Industry Reveals New Strategic Initiatives for Next Phase of Exhibitions Mean Business Campaign

    December 12, 2014 08:15 AM Eastern Time

    DALLAS–(EON: Enhanced Online News)–The International Association of Exhibitions and Events™ (IAEE) has launched the next phase of the “Exhibitions Mean Business” campaign and unveiled new strategic initiatives designed to promote and advocate on behalf of the exhibitions and events industry.

    The Exhibitions Means Business campaign builds on progress made over the last three years communicating the value of face-to-face events to key audiences, such as entrepreneurs and marketers. Since its launch in December 2011, the campaign has secured coverage in more than 2,100 stories reaching over 285 million people. With this new phase, a new set of strategic objectives will be launched that take efforts further by including targeted public advocacy activities, international visibility efforts and the creation of unique programs that engage tomorrow’s workforce and the audiences that influence them.

    Exhibitions Mean Business will also continue to drive many of the activities that have been part of the campaign to date, including Exhibitions Day, an industry-wide effort to engage policymakers on Capitol Hill. The event, which will be held on June 9, 2015 in Washington, D.C., will once again establish a direct line of communication with policymakers to discuss the impact of the exhibitions and events industry on the economy, as well as how select regulatory decisions impact the industry’s ability to make these positive economic contributions.

    “The progress this campaign has made over the last three years has been very impressive. Positive media about our industry has hit audiences as close as Los Angeles to as far away as Taiwan,” said IAEE Chairperson Megan Tanel. “There is no time to rest on our laurels. The Exhibitions Mean Business team is dedicated to advocating for this industry and the thousands of individuals who make up this sector. We’re poised to continue championing what exhibitions and events can do well into the future with the goals set out in this next phase of our campaign.”

    The launch was announced during IAEE’s annual conference, Expo! Expo!, and marked the start of a larger fundraising initiative to carry the Exhibitions Mean Business campaign through 2018. With a total funds goal of $1.2 million, campaign supporters had already raised $200,000 by the launch announcement.

    The Exhibitions Mean Business campaign will continue to be led by global public relations firm, Edelman, in collaboration with a coalition of industry representatives. For more information on the campaign and the industry’s efforts to elevate and fortify its reputation as the best means of bringing business, opportunity and education together, please visit:http://exhibitionsmeanbusiness.org and follow the campaign on Twitter at @Exhibitsmeanbiz.

    To date, campaign contributions have been made by:

    • Association of Equipment Manufacturers
    • Consumer Electronics Association / Consumer Electronics Show
    • ConvExx
    • Dallas CVB
    • Exhibit Designers and Producers Association (EDPA)
    • Exhibit Surveys
    • Exhibition Services and Contractors Association (ESCA)
    • Experient
    • Freeman
    • Global Experience Specialists | GES
    • International Association of Venue Management (IAVM)
    • Louisville CVB
    • mdg (Marketing Design Group)
    • National Automobile Dealers Association
    • New Orleans CVB
    • New Orleans Morial Convention Center
    • PACK Expo
    • Shot Show
    • International Association of Amusement Parks and Attractions (IAAPA)
    • Toy Industry Association
    • Wyndham Jade

    About Exhibitions Mean Business

    Established in 2011, the public relations campaign was created to unify the exhibitions and events industry and advocate the long-term benefits of face-to-face connections to business growth and development. Driven by members of the industry, the campaign’s sponsors include professional associations, venues and convention centers, exhibitions-focused service providers, convention and visitors bureaus and other travel and tourism organizations. The goal of Exhibitions Mean Business is to give a collective voice to the exhibitions and events industry in order to more effectively educate and inform media and other business influencers and promote the power of face-to-face events.

    Accompanying video: https://www.youtube.com/watch?v=iGgqidax3KU

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