• Click Here First Campaign Debuts New Industry Video at EXPO! EXPO!

    Video Reflects on Industry’s Successes and Its Impact on Business and Commerce

    DALLAS – December 10, 2013 – Attendees at Expo! Expo!, held December 10-12 in Houston, Texas, will be among the first to see a short documentary celebrating the exhibitions and events industry. The Click Here First public relations campaign will debut the video at Expo! Expo! as part of a program focused on championing the industry and educating media and influencers about the value of face-to-face events.

    “This video is meant to serve as a reminder of how far the exhibitions and events space has come and how our industry continues to contribute to the business world’s goals and accomplishments,” said Paige Cardwell, President, CSG Creative. “Like other industries, we have been impacted by economic woes, but we continue to rise up, evolve with the changing times and deliver meaningful results.”

    According to the Center for Exhibition Industry and Research (CEIR), the exhibitions industry has seen steady growth that few other industries can match. The industry has experienced a staggering twelve consecutive quarters of year-on-year growth and it is predicted that this will not just continue, but pick up momentum, in 2014 and 2015. Industry leaders, exhibitors and attendees continue to leave events with personal stories of how face-to-face events have positively influenced their business.

    “The exhibitions industry is vital to a healthy business environment. Face-to-face engagement helps build trusting, quality and long-term relationships, which are necessary for our industry and the global economy,” said Senior Vice President of Expositions, INFOCOMM International and IAEE Chairperson Jason McGraw, CTS, CAE. “Ours is a vital industry that creates connections and opportunities by embracing the value of one-on-one interactions and tapping into the senses to provide the ultimate business experience. We have a lot to be proud of and sharing this video is a great way of showing that pride.”

    The Click Here First campaign was launched in 2011 at Expo! Expo!, the International Association of Exhibitions and Events’ (IAEE) Annual Meeting & Exhibition. The complete video will be available on the Click Here First website, as well as the websites of many campaign supporters, like the Exhibition Services & Contractors Association (ESCA) and the Society of Independent Show Organizers (SISO), among others. Industry members are encouraged to share the video with others and to post the video to their own websites and social media channels to help promote the value of the industry. Those interested in providing industry success stories or sharing positive experiences with the campaign team for media use, can contact Rupa Patel at rupa.patel@edelman.com.


    About Click Here First

    Established in 2011, the Click Here First campaign was created to unify the exhibitions and events industry and advocate the long-term benefits of face-to-face connections to business growth and development. Driven by members of the industry, the Click Here First campaign has more than 70 sponsors, including professional associations, venues and convention centers, exhibitions-focused service providers, convention and visitors bureaus and other travel and tourism organizations. The goal of the Click Here First campaign is to give a collective voice to the exhibitions and events industry in order to more effectively educate and inform media and other business influencers and promote the power of face-to-face events. For more information, visit www.clickherefirst.org.

    Accompanying video: https://www.youtube.com/watch?v=Ra4D8q_fOz4

  • Exhibitions and Events Industry Launches Campaign To Encourage Businesses to “Click Here First”

    DALLAS, 19 December 2011 – At Expo! Expo!, held December 6-8 in Las Vegas, the International Association of Exhibitions and Events™ (IAEE) announced the launch of “Click Here First,” a public relations campaign aimed at communicating the value of face-to-face exhibitions and events.

    The campaign was introduced to IAEE’s membership during the event’s opening general session. Over the next two days, public relations team members began collecting stories of face-to-face marketing success from attendees and will continue these efforts throughout the course of the campaign.

    “After much preparation, we are excited to be kicking off this important initiative,” said IAEE President Steven Hacker, CAE, FASAE “There is no shortage of success stories in the exhibitions and events world, and now we have a way to collect those stories and use them to collectively communicate the singular benefits of face-to-face events.”

    IAEE has raised more than $1 million in support of its public relations campaign and has engaged global public relations firm Edelman to execute the program. The “Click Here First” campaign will be carried out on behalf of the entire industry to elevate and fortify the event industry’s reputation as the best means to bring together buyers and sellers.

    The “Click Here First” theme was chosen to acknowledge the business community’s shift toward digital and virtual tools while emphasizing the critical benefits that come from establishing in-person relationships as a part of a successful long-term business partnership.

    The three-year campaign will use the real stories of exhibitors, attendees and other event industry participants to communicate the power and uniqueness of trade shows and differentiate trade shows from other forms of engagement.

    To date, campaign contributions have been made by:

    • American College of Surgeons in Chicago
    • Association of Equipment Manufacturers (AEM)
    • Atlanta Convention and Visitors Bureau
    • Atlantis
    • Chicago Convention & Tourism Bureau
    • Conference Direct
    • Consumer Electronics Association/CES
    • Convention News TV (CNTV)
    • CTIA – The Wireless Association
    • Dallas Convention and Visitors Bureau
    • Destination DC
    • Detroit Metro Convention and Visitors Bureau
    • Freeman
    • Global Experience Specialists (GES)
    • Global Pet Expo
    • Greater Boston Convention and Visitors Bureau
    • Greater Houston Convention and Visitors Bureau
    • Greater Miami Convention and Visitors Bureau
    • Hargrove
    • Hawaii Convention Center
    • Helms Briscoe
    • InfoComm International
    • International Housewares Association
    • LA Inc. The Los Angeles Convention and Visitors
    • Los Angeles Convention Center
    • Las Vegas Convention and Visitors Authority
    • Louisville Convention & Visitors Bureau
    • Maritz
    • McCormick Place
    • Messe Frankfurt GmbH
    • MGM Resorts International
    • National Association of Broadcasters (NAB)
    • National Association of Home Builders (NAHB)
    • New Orleans Metropolitan CVB
    • Northstar Meetings Group
    • Orange County Convention Center
    • Philadelphia Convention and Visitors Bureau
    • Premier Beauty
    • Radiological Society of North America (RSNA)
    • Rosen Hotels and Resorts
    • San Antonio Convention & Visitors Bureau
    • San Diego Convention and Visitors Bureau
    • San Francisco Convention and Visitors Bureau
    • Society of Independent Show Organizers (SISO)
    • Society of the Plastics Institute
    • Solar Energy Trade Shows LLC (SETS)
    • Tourism Toronto – Convention and Visitors Association
    • Trade Show Executive
    • Transportation Management Services
    • UBM Live
    • US Poultry & Egg Association
    • Visit Denver
    • Visit Mexico
    • American Society of Anesthesiologists
    • Anaheim – Orange County Visitor and Convention Bureau
    • Austin Convention and Visitors Bureau
    • bxb Online
    • Columbus Convention and Visitors Bureau
    • Destination Marketing Association International (DMAI)
    • Experient, Inc
    • Ft. Worth Convention & Visitors Bureau
    • George R. Brown Convention Center
    • Greater Fort Lauderdale Convention and Visitors Bureau
    • Greater Vancouver Visitors and Convention Bureau
    • Hanley Wood
    • Indianapolis Convention and Visitors Association
    • International Association of Amusement Parks and Attractions (IAPPA)
    • Interservice/Industry Training, Simulation and Education Conference (I/ITSEC)
    • Kansas City Convention and Visitors Association
    • Memphis Convention & Visitors Bureau
    • Metropolitan Tucson Convention & Visitors Bureau
    • Minneapolis Northwest Convention and Visitors
    • Nashville Convention and Visitors Bureau
    • Packaging Machinery Manufacturers Institute (PMMI)
    • Performance Racing
    • St. Louis Convention and Visitors Commission
    • Seattle Convention and Visitors Bureau
    • Tampa Bay and Company
    • Visit Baltimore
    • Visit Charlotte
    • Visit Jacksonville
    • VisitPittsburgh
    • AE Ventures
    • Center for Exhibition Industry Research (CEIR)
    • ConvExx
    • Craft & Hobby Association
    • Exhibit Surveys, Inc.
    • Exhibition Services & Contractors Association (ESCA)
    • Light Speed
    • Major American Trade Show Organizers (MATSO)
    • Mears Transportation
    • National Automobile Dealers Association
    • Portland Oregon Visitors Association
    • VP International
    • Western Veterinary Conference

    About IAEE
    Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit www.iaee.com for more information.

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