• Exhibitions and Events Industry Launches Campaign To Encourage Businesses to “Click Here First”

    DALLAS, 19 December 2011 – At Expo! Expo!, held December 6-8 in Las Vegas, the International Association of Exhibitions and Events™ (IAEE) announced the launch of “Click Here First,” a public relations campaign aimed at communicating the value of face-to-face exhibitions and events.

    The campaign was introduced to IAEE’s membership during the event’s opening general session. Over the next two days, public relations team members began collecting stories of face-to-face marketing success from attendees and will continue these efforts throughout the course of the campaign.

    “After much preparation, we are excited to be kicking off this important initiative,” said IAEE President Steven Hacker, CAE, FASAE “There is no shortage of success stories in the exhibitions and events world, and now we have a way to collect those stories and use them to collectively communicate the singular benefits of face-to-face events.”

    IAEE has raised more than $1 million in support of its public relations campaign and has engaged global public relations firm Edelman to execute the program. The “Click Here First” campaign will be carried out on behalf of the entire industry to elevate and fortify the event industry’s reputation as the best means to bring together buyers and sellers.

    The “Click Here First” theme was chosen to acknowledge the business community’s shift toward digital and virtual tools while emphasizing the critical benefits that come from establishing in-person relationships as a part of a successful long-term business partnership.

    The three-year campaign will use the real stories of exhibitors, attendees and other event industry participants to communicate the power and uniqueness of trade shows and differentiate trade shows from other forms of engagement.

    To date, campaign contributions have been made by:

    • American College of Surgeons in Chicago
    • Association of Equipment Manufacturers (AEM)
    • Atlanta Convention and Visitors Bureau
    • Atlantis
    • Chicago Convention & Tourism Bureau
    • Conference Direct
    • Consumer Electronics Association/CES
    • Convention News TV (CNTV)
    • CTIA – The Wireless Association
    • Dallas Convention and Visitors Bureau
    • Destination DC
    • Detroit Metro Convention and Visitors Bureau
    • Freeman
    • Global Experience Specialists (GES)
    • Global Pet Expo
    • Greater Boston Convention and Visitors Bureau
    • Greater Houston Convention and Visitors Bureau
    • Greater Miami Convention and Visitors Bureau
    • Hargrove
    • Hawaii Convention Center
    • Helms Briscoe
    • InfoComm International
    • International Housewares Association
    • LA Inc. The Los Angeles Convention and Visitors
    • Los Angeles Convention Center
    • Las Vegas Convention and Visitors Authority
    • Louisville Convention & Visitors Bureau
    • Maritz
    • McCormick Place
    • Messe Frankfurt GmbH
    • MGM Resorts International
    • National Association of Broadcasters (NAB)
    • National Association of Home Builders (NAHB)
    • New Orleans Metropolitan CVB
    • Northstar Meetings Group
    • Orange County Convention Center
    • Philadelphia Convention and Visitors Bureau
    • Premier Beauty
    • Radiological Society of North America (RSNA)
    • Rosen Hotels and Resorts
    • San Antonio Convention & Visitors Bureau
    • San Diego Convention and Visitors Bureau
    • San Francisco Convention and Visitors Bureau
    • Society of Independent Show Organizers (SISO)
    • Society of the Plastics Institute
    • Solar Energy Trade Shows LLC (SETS)
    • Tourism Toronto – Convention and Visitors Association
    • Trade Show Executive
    • Transportation Management Services
    • UBM Live
    • US Poultry & Egg Association
    • Visit Denver
    • Visit Mexico
    • American Society of Anesthesiologists
    • Anaheim – Orange County Visitor and Convention Bureau
    • Austin Convention and Visitors Bureau
    • bxb Online
    • Columbus Convention and Visitors Bureau
    • Destination Marketing Association International (DMAI)
    • Experient, Inc
    • Ft. Worth Convention & Visitors Bureau
    • George R. Brown Convention Center
    • Greater Fort Lauderdale Convention and Visitors Bureau
    • Greater Vancouver Visitors and Convention Bureau
    • Hanley Wood
    • Indianapolis Convention and Visitors Association
    • International Association of Amusement Parks and Attractions (IAPPA)
    • Interservice/Industry Training, Simulation and Education Conference (I/ITSEC)
    • Kansas City Convention and Visitors Association
    • Memphis Convention & Visitors Bureau
    • Metropolitan Tucson Convention & Visitors Bureau
    • Minneapolis Northwest Convention and Visitors
    • Nashville Convention and Visitors Bureau
    • Packaging Machinery Manufacturers Institute (PMMI)
    • Performance Racing
    • St. Louis Convention and Visitors Commission
    • Seattle Convention and Visitors Bureau
    • Tampa Bay and Company
    • Visit Baltimore
    • Visit Charlotte
    • Visit Jacksonville
    • VisitPittsburgh
    • AE Ventures
    • Center for Exhibition Industry Research (CEIR)
    • ConvExx
    • Craft & Hobby Association
    • Exhibit Surveys, Inc.
    • Exhibition Services & Contractors Association (ESCA)
    • Light Speed
    • Major American Trade Show Organizers (MATSO)
    • Mears Transportation
    • National Automobile Dealers Association
    • Portland Oregon Visitors Association
    • VP International
    • Western Veterinary Conference

    About IAEE
    Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit www.iaee.com for more information.

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