• What Every Small Business Needs to Know About Marketing

    (StatePoint) For small businesses, smart marketing is crucial for success. But what does that mean in today’s fast paced, highly wired world?

    While online and mobile communication has gained importance in recent years, experts say that face-to-face engagement with people who matter to you and your organization remains invaluable.

    “In a crowded marketplace, making a positive and lasting impression is crucial,” says Skip Cox, Board Chairman for the International Association of Exhibitions and Events. “There’s no substitution for an in-person meeting.”

    No matter the size or focus area of your business, exhibitions, trade shows and other forms of face-to-face meetings can be a powerful business tool, helping with sales, networking, education and business research.

    But how do you make the most of your time at face-to-face events? Cox is offering some top tips:

    • Socialize: Before the event, identify who you want to engage with while you’re there. Engage those individuals in online dialogue — retweet them, reply to their messages and join their groups. This will make the initial in-person conversation easier. Social and mobile media can help you take conversations from online to offline and back again.

    • Be more than your booth: Your booth is not the only presence your brand has at an event. Without going too far or coming across as unprofessional, wear something that aligns with your company to help you stand out. Consider the standards of your industry, the image of your business and the tone of the event, and find something that fits with you and your business.

    • Connect your connections: Introduce people who may benefit from knowing one another. Both parties will be grateful to you and you’ll be known as someone who “knows people.”

    • Promote: Get your name out there. Use promotional products strategically. Investigate sponsorship opportunities.

    • Play by the rules: Don’t take advantage of the audience attending an official event by creating non-affiliated concurrent activities or events, or use public areas to drum up personal business without actually paying to participate. This will only build negative buzz for you and your business.

    • Strategize: Making connections is half the battle. Making the right connections is the more important half. Do your legwork so you can figure out exactly who you want to target.

    Whether you’re just starting out or you’re a well-established player, getting to know the people who matter can help your business.

    Ask, don’t assume: Many event organizers are familiar with the struggles startups and small businesses go through and will often work with you to find ways you can participate at a price you can afford. Don’t let perceived cost deter you; ask event organizers what your options are as even a more limited presence can help you find a wealth of opportunities at a fraction of the price.


    Photo Credit: Expo! Expo! IAEE’s Annual Meeting & Exhibition; Oscar Einzig & Associates

    Source Link: http://www.wahpetondailynews.com/online_features/business_and_careers/what-every-small-business-needs-to-know-about-marketing/article_1ec4010f-a411-578f-83ec-f2cc1e23b2d1.html

  • Click Here First Campaign Debuts New Industry Video at EXPO! EXPO!

    Video Reflects on Industry’s Successes and Its Impact on Business and Commerce

    DALLAS – December 10, 2013 – Attendees at Expo! Expo!, held December 10-12 in Houston, Texas, will be among the first to see a short documentary celebrating the exhibitions and events industry. The Click Here First public relations campaign will debut the video at Expo! Expo! as part of a program focused on championing the industry and educating media and influencers about the value of face-to-face events.

    “This video is meant to serve as a reminder of how far the exhibitions and events space has come and how our industry continues to contribute to the business world’s goals and accomplishments,” said Paige Cardwell, President, CSG Creative. “Like other industries, we have been impacted by economic woes, but we continue to rise up, evolve with the changing times and deliver meaningful results.”

    According to the Center for Exhibition Industry and Research (CEIR), the exhibitions industry has seen steady growth that few other industries can match. The industry has experienced a staggering twelve consecutive quarters of year-on-year growth and it is predicted that this will not just continue, but pick up momentum, in 2014 and 2015. Industry leaders, exhibitors and attendees continue to leave events with personal stories of how face-to-face events have positively influenced their business.

    “The exhibitions industry is vital to a healthy business environment. Face-to-face engagement helps build trusting, quality and long-term relationships, which are necessary for our industry and the global economy,” said Senior Vice President of Expositions, INFOCOMM International and IAEE Chairperson Jason McGraw, CTS, CAE. “Ours is a vital industry that creates connections and opportunities by embracing the value of one-on-one interactions and tapping into the senses to provide the ultimate business experience. We have a lot to be proud of and sharing this video is a great way of showing that pride.”

    The Click Here First campaign was launched in 2011 at Expo! Expo!, the International Association of Exhibitions and Events’ (IAEE) Annual Meeting & Exhibition. The complete video will be available on the Click Here First website, as well as the websites of many campaign supporters, like the Exhibition Services & Contractors Association (ESCA) and the Society of Independent Show Organizers (SISO), among others. Industry members are encouraged to share the video with others and to post the video to their own websites and social media channels to help promote the value of the industry. Those interested in providing industry success stories or sharing positive experiences with the campaign team for media use, can contact Rupa Patel at rupa.patel@edelman.com.


    About Click Here First

    Established in 2011, the Click Here First campaign was created to unify the exhibitions and events industry and advocate the long-term benefits of face-to-face connections to business growth and development. Driven by members of the industry, the Click Here First campaign has more than 70 sponsors, including professional associations, venues and convention centers, exhibitions-focused service providers, convention and visitors bureaus and other travel and tourism organizations. The goal of the Click Here First campaign is to give a collective voice to the exhibitions and events industry in order to more effectively educate and inform media and other business influencers and promote the power of face-to-face events. For more information, visit www.clickherefirst.org.

    Accompanying video: https://www.youtube.com/watch?v=Ra4D8q_fOz4

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